Client: Small business owner, 2020 My Role: Logo designer Team Members: Artist, designer
I undertook a logo project for a talented local artist seeking
to establish a strong brand identity. The artist's vision was to
capture the essence of their artistry, which encompasses vibrant
colors in functional pottery.
First I learned of the artists unique style, preferences, and
target audience. By understanding their goals, I gained valuable
insights that guided the logo design process.
Next, I meticulously crafted several logo concepts. After
collaborative discussions and revisions, we refined the designs
to perfection. The final logo showcased the artist's whimsey
while maintaining a professional and memorable image.
She confidently incorporated the logo into her social media
platforms, and promotional materials. The logo project succeeded
in providing the local artist with a visually compelling and
cohesive brand presence that continues to elevate her art to new