Maggy London International, 2018
Marketing, UI Design, photo retouching
COO, head of marketing, social media manager, content
Maggy London's goal is to promote women empowerment through
classic and timeless fashion. I designed email templates and
social media content for Maggy London brands and partner brands.
In congruence with these responsibilities, I also retouched
product and editorial photography and made minor improvements to
the e-commerce website.
Size Chart Improvements
The redesigned dress size chart had a significant impact on
customers' shopping experience. The previous size chart was
often confusing and led to a higher rate of returns and customer
dissatisfaction. However, after implementing the new size chart,
we observed many improvements.
Firstly, the revised size chart simplified the size selection
process, resulting in increased customer confidence in their
purchases. By providing clearer labels and dynamic charts,
customers were able to easily determine the best fit, leading to
a reduction in the number of incorrect size selections.
Secondly, the new chart positively affected Maggy London's
return rate. With more customers choosing the right size from
the start, there was a noticeable decline in the volume of
returned items due to sizing issues. This not only saved our
customers time and frustration but also reduced operational
costs associated with returns processing.
The impact of the size chart redesign extended to the conversion
rate. The newfound ease in finding the right size encouraged
customers to proceed with their purchases confidently, leading
to a noticeable uptick in completed transactions and overall
Color correction product and editorial photography